For the first time in the history of Google updates, Google set a new precedent by announcing its June 2019 Core Update‘ as an advanced roll-out. A core algorithm update points towards the revamping of the main algorithm – changing the way certain existing ranking factors were weighed against, or on their degree of interaction with each other. The possibility of incorporation of new ranking factors, not previously taken into consideration, and related change in the trained machine learning algorithm has also been pointed out. The June 2019 update roll-out is the second significant change to the core algorithm of Google post its March roll-out.
Google has clarified that websites whose ranking was negatively impacted by the Core Update needn’t stress out much since there is nothing wrong with them. It shouldn’t be regarded as a penalty either since the core update has only changed the algorithm and trained ranking models to adequately rank other pages that weren’t at benefit from the previous algorithms in use.
The only thing majorly in focus, as deemed necessary by Google themselves is the content. The focus should shift on building great content, and the rest will follow. Google’s quality raters’ guidelines showcase what human raters use to score the quality of pages and their relevance for search queries. These scores in-turn are used to train the machine learning algorithms and manual adjustments done to ensure the better-scored pages rank higher for the right questions.
1. Analyzing the keywords:
While it is true that pinpointing specifics regarding the site ranking is a herculean effort, certain metrics can certainly be applied to find the root cause. Incorporation of these strategies in the core SEO effort shall assist pages in websites out-rank others. One can begin with analyzing the highest volume keywords that rankings were lost for, as starters. Starting with the highest volume keyword, compare your page with the pages which received a recent boost in their rankings.
2. Update and Evaluate the content:
The rating guideline guide also adds function as a detailed guide in determining factors responsible for the rank drop. Post diagnosis, begin updating your page as if a human quality rater would evaluate it. Classification and evaluation of content following the search quality rater guidelines is a vital step towards success.
3. Plugging the host of pages:
Next, Google Analytics can provide and identify a host of pages where significant traffic was lost. Plugging those pages into a web – analytics & SEO tool can help identify the keywords that the website ranks well for and the keywords which lost traffic. This can directly indicate the change to be allocated. If traffic was lost to competitor websites not directly as a result of a single page losing rankings, but as a website, on the whole, it suggests that the site has indeed taken up a negative reputation.
4. Removal of individual pages and personal branding:
Here again, purging individual pages that would receive a low rating from human quality raters is a must-do strategy. One more vital thing to take care of is personal branding and the reputation of the author/content creators.
5. Better Content generation:
Removing pages without any beneficial purposes or indulge checking processes for any data or information content is a baby step towards better content generation. This, in turn, also leads to better quality and rating, directly resulting in higher ranking and preferentially higher ranked pages.
6. Remove the distracting design element:
Elimination of any design elements which leads to distracting ads and misplaced clicks also adds to the rating score, leading to higher ranked pages.
In conclusion, the Core Update doesn’t target any one thing, in particular, hence formulating a strategy for building up audiences should be done following Google’s Quality Rater guidelines. Be adaptive. Build great content. These are the significant thumb-rules for success.